TikTok is the fastest-growing social platform. It is quickly becoming the social platform of choice among young people. It is no surprise that the word “TikTok”, commonly known, is used by its users as a verb, such as “Let’s TikTok today!”
Many brands have decided to have a TikTok brand presence. They aren’t sure what to do. TikTok is still new, and many marketers aren’t sure if it’s relevant to their brand or the potential opportunities it presents.
Here’s a look at TikTok’s potential. To maximize your marketing success with TikTok, we offer some tips.
Why would brands want to be seen on TikTok?
The younger generation very misunderstands traditional advertising. They have stopped watching television and listen to the radio less than their elders. The majority of their news is received via social media rather than the newspaper. They are ad-blockers online and suffer from banner blindness. This renders much of the more obvious online marketing useless.
TikTok’s heart is, naturally, videos. You should still create an account for your brand and use it to share videos. TikTok videos can be as short as one minute long, making it easy to create quick videos. However, this doesn’t mean you have to transfer 30-second TV ads to TikTok.
Specific TikTok Marketing Tips
Like other social media platforms, use Suitable Hashtags
TikTok users use hashtags to catalogue their videos and search clips by subject. Users can see a list with videos organized by trending hashtags if they click on the magnifying glass at the bottom of the screen.
In our Ultimate TikTok Hashtags, we have already discussed how to best use hashtags on TikTok. TikTok hashtags can bring many benefits to brands:
- To increase the reach of your content
- To identify competitors
- To gain more followers
Keep up with the latest TikTok trends
You can also use hashtags in your marketing strategy by keeping an eye on trending hashtags. These hashtags can be used to create and share videos related to your marketing strategy.
Trends can change quickly. It would be best to keep an eye on TikTok trends to ensure you are not missing any.
Don’t make everyone else’s videos your version of a popular video type. You can make your video stand out.
Incorporate TikTok influencers into your campaign
Some people are social media influencers by design. They build a reputation for sharing quality content. Businesses need to establish productive working relationships with those who can influence their customers. How To Find TikTok Influencers stated that “TikTok has also spawned an entirely new generation of influencers; a group who have far more clout today’s teens than conventional movie and television stars.” These are exactly the people you want to work with when launching your TikTok marketing campaigns.
Encourage comments on your posts and comment regularly.
Like most social networks, TikTok supports frequent user engagement. This can be achieved by using comments. It would help if you aimed to establish relationships with potential customers.
TikTok ranks comments based on how many likes they get, so think carefully about your comments and make them meaningful. Do not leave boring comments with “nice videos”.
Also, make sure to take the time and comment on videos of others.
TikTok is one such social platform that rewards frequent posting. Your TikTok follower rate will increase the more videos you upload to it.
People will find you easier if you post more often.
TikTok Effects for your Posts
You can see that there are millions of videos on TikTok. This means you have to be different to stand out. TikTok has many effects that can help you do this. These effects can be found under the Effects tab. They are divided into three categories: Trending, Interactive, Editing and Beauty.
TikTok has a greenscreen effect that allows you to replace the background video with any image you choose, just like you see in movies and on TV.
Create interesting videos with clear descriptions
TikTok videos can last up to one minute. Your message doesn’t need to belong. Don’t just upload ads. Even official TikTok ads must be valuable to your audience.
Your videos should be visually appealing without appearing professional.
TikTok has now established an advertising system that makes it easy for advertisers to place ads on the platform. There are three types of ads available:
- These native ads are in-feed and look very similar to traditional TikTok ads. The ad can include website links or Order Now buttons. These ads are skippable and can be used in many ways.
- Hashtag challenge ads: These banner ads take users to a page with instructions and rules for the featured challenge. It can be used to target specific customers.
- These ads are brand takeovers. They use images, GIFs and video clips to link to a landing page, hashtag challenge, or other relevant content.
Create a Hashtag Challenge
Sponsoring hashtags is one of TikTok’s ad types. TikTok’s hashtag challenges are very popular. These challenges are a great way for businesses to increase brand awareness and engagement. Users can create a challenge and share videos showing them attempting the challenge.
Mix in Branded Content
It would be best to balance what content you share on TikTok, as with any social marketing program. Your videos should entertain or inform your audience. You should add a few promotional videos to your audience if you have built a following.